Dentsu Aegis Network

  • Associate, Search

    Job Locations 3 weeks ago(5/31/2018 1:03 PM)
    Requisition ID
    2017-11636
    Posted Date
    Paid Search
    Category
    150 E 42nd St
  • Overview

    iProspect is actively seeking an Paid Search Associate to work on the Microsoft account which is a global account across 72 countries that reaches across multiple agencies within the DAN family. iProspect is an agency within Dentsu Aegis Network (DAN). As a team, we support and help bring to life Microsoft’s global vision is to empower every person and organization to achieve more; but they also pursue a wide range of initiatives from working responsibly and sustainably to ensuring that the technology they create makes life better - not just for their customers, partners and employees, but for everyone.

    Responsibilities

    The Paid Search Associate is responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. This role will support the overall Paid Search team on execution and overall account support.

     

    Tactical campaign development including keyword, ad copy and account creation and
    development
    • Track and analyze results from PPC campaigns to identify potential opportunities for
    improvements
    • Monitor, analyze and report the performance results for client accounts
    • Campaign auditing, data QA, and daily tracking
    • Communicate with team members on campaign developments, timelines, and results
    • Assist in the execution and evaluation of account maintenance/optimization activities,
    including but not limited to: keyword development and expansion, ad copy creation,
    landing page identification, bid strategy execution, and budget management (under
    supervision/training of a PPC Specialist or Leader)

    Qualifications

    Knowledge of Search Engine’s platforms and third party tools
    • High level attention to detail
    • Knowledge of excel
    • Holds Google and Microsoft certifications
    • Strong project management skills
    • Excellent communication skills both written and verbal
    • Experience implementing Advertising Campaigns through Paid Search / Search Engine
    Marketing on Tier 1 Search Engines
    • Google Fundamentals and Google Adwords Certification a plus

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