The VP Director, Digital role is a leadership role as well as a managerial one. The VP Director, Digital sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The VP Director, Digital is an expert on the clients’ business and a leader on the business with the clients and within the agency. The VP Director, Digital is responsible for demonstrating a strong working knowledge of the media space and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The VP Director, Digital sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.
Client & Internal Relationships:
Strategic Thinking & Leadership: