Dentsu Aegis Network

Lead, Display

US-MA-Boston
3 months ago
Requisition ID
2017-13755
# of Openings
1
Category
Digital Display
One South Station

Overview

The Display Lead is responsible for executing client projects and deliverables of display disciplines across verticals and service platforms. This position reports to the Display Manager.

Responsibilities

 

  • Work closely with Display team, Client Services, Strategy and others to  execute clients' strategic plans and provide best in class solutions
  • Manage and execute display campaigns, including but not limited to account setup, organization, and management
  • Support clients by executing programmatic media buying and effectively communicating our value proposition to others
  • Audit, review and analyze reports, lead optimization efforts to meet campaign objectives and performance
  • Works to collaboratively translate strategic vision into tactical solutions and results
  • Lead creative services initiatives including creative specifications and competitive analysis
  • Mentor  junior staff, helps to manage their projects and day-to-day activities
  • Understand clients' brands, structure and industry as well as project goals
  • Builds strong relationships across client services team and with client.  Assist  with meetings, QBRs as needed
  • Liaise with other channels

Qualifications

 

  • Experience working in large scale, complex display campaigns; strong analytical skills and understanding of KPI's for online/digital media
  • Must have experience buying display mobile, video, social and real time bidding (RTB) inventory
  • Technical understanding of digital performance marketing i.e. Bought, Owned and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
  • Understanding of broad based business principles including: sales, pricing, workflow management, and operations
  • Must have Google Display Certification and DFA Personal Trainer Certification.  DFA Rich Media and Facebook certified is a plus
  • Strong project and resource management skills
  • Excellent communication skills both written and verbal
  • High levels of integrity, autonomy, and self-motivation

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