Dentsu Aegis Network

Lead, Paid Social

US-NY-New York
1 month ago
Requisition ID
2017-13853
# of Openings
1
Category
Paid Social
150 E 42nd St

Overview

As the Paid Social Lead, you’ll be a part of the multi-channel Microsoft team; a global account that spans 72 countries and reaches across multiple agencies within the Dentsu Aegis Network (DAN) family. As a team, we support and help bring to life Microsoft’s global vision. A vision that seeks to empower every person and organization to achieve more and helps them pursue a wide range of initiatives from working responsibly and sustainably to ensuring that the technology they create makes life better - not just for their customers, partners and employees, but for everyone. 


You’ll be responsible for the implementation and execution of Paid Social campaigns in line with the agreed activation strategy. As the Lead you’ll maintain, develop and exceed client performance targets.

Responsibilities

  • Ensures Paid Social campaigns are managed effectively to achieve expected performance targets
  • Monitor and optimizes Paid Social campaign implementations
  • Manage daily spend in line with targets and monthly budgets
  • Liaison with experts from other teams including organic search, paid search and display
  • Develop a close working relationship with partners and technology suppliers
  • Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
  • Liaise with other channels
  • Mentor junior staff, helps to manage their projects and day-to-day activities
  • Builds strong relationships across client services team and with client.
  • Assists with meetings, QBRs as needed

Qualifications

  • Detailed knowledge of Paid Social marketing techniques
  • Experience with Facebook editor, Google AdWords or Social Biddable platform
  • Understanding of performance metrics and ability to spot trends or discrepancies.
  • Strong QA abilities with an eye for detail
  • Project management and task delegation ability
  • Excellent communication and presentation skills both verbal and written
  • High levels of integrity, autonomy, and self-motivation

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