The Sr. Associate, Paid Search role is responsible for leading and managing the delivery of paid search performance, campaign strategies and analysis, strategic development and executions of paid search campaigns, ensuring that all strategic recommendations and implementations are delivered to the client on time and are of the highest quality.
This role’s responsibilities include strategic planning, identifying trends and recommending keyword strategies, creating ad copy that meets industry best practices and client brand protocols, selection of landing pages, strategic audience segmentation, and optimization of bids and budget allocation based on both performance and client budget.
This role requires experience in paid search, driving campaigns that meet clients’ KPIs and makes a measurable impact on their business. This position plays an integral role within the channel team and provides project expertise to clients, partners and other external audiences.