The Paid Social Leader is responsible for the implementation and execution of Paid Social campaigns in line with the agreed activation strategy. This role maintains, develops and exceeds client performance targets.
Ensures Paid Social campaigns are managed effectively to achieve expected performance targets
Monitor and optimizes Paid Social campaign implementations
Manage daily spend in line with targets and monthly budgets
Liaison with experts from other teams including organic search, paid search and display
Develop a close working relationship with partners and technology suppliers
Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
Liaise with other channels
Mentor junior staff, helps to manage their projects and day-to-day activities
Builds strong relationships across client services team and with client.
Assists with meetings, QBRs as needed
Detailed knowledge of Paid Social marketing techniques
Experience with Facebook editor, Google AdWords or Social Biddable platform
Understanding of performance metrics and ability to spot trends or discrepancies.
Strong QA abilities with an eye for detail
Project management and task delegation ability
Excellent communication and presentation skills both verbal and written
High levels of integrity, autonomy, and self-motivation