Dentsu Aegis Network

Lead, Social

Job Locations 1 month ago(1/17/2018 12:51 PM)
Requisition ID
2018-16198
Posted Date
Paid Social
Category
1021 Foch Street

Overview

The purpose of this role is to implement and execute Paid Socials campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets

Responsibilities

  • Ensures Paid Social campaigns are managed effectively to achieve expected performance targets
  • Monitor and optimizes Paid Social campaign implementations
  • Manage daily spend in line with targets and monthly budgets
  • Liaison with experts from other teams including organic search, paid search and display
  • Develop a close working relationship with partners and technology suppliers
  • Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
  • Liaise with other channels
  • Mentor junior staff, helps to manage their projects and day-to-day activities
  • Builds strong relationships across client services team and with client.
  • Assists with meetings, QBRs as needed

Qualifications

  • 3+ years’ experience in a digital agency setting; paid social experience is a must, paid search experience is a plus
  • Must have experience managing large scale, complex paid social media campaigns, inclusive of Twitter, Facebook, YouTube Pinterest, Tumblr and Instagram
  • Understanding of integrated digital performance marketing i.e. Bought, Owned and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
  • Well versed in client KPIs, specifically Direct Response
  • Experience with Facebook FMPs, Facebook Power Editor and Twitter Native Ads UI required
  • Twitter Flight School Certifications are beneficial
  • Experience mentoring & fostering the development of emerging talent
  • Strong organizational skills, detail oriented and project management capabilities
  • Bachelor’s degree required
  • High levels of integrity, autonomy, and self-motivation

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