Dentsu Aegis Network

  • Lead, Social

    Job Locations 3 months ago(1/17/2018 12:51 PM)
    Requisition ID
    2018-16198
    Posted Date
    Paid Social
    Category
    1021 Foch Street
  • Overview

    The purpose of this role is to implement and execute Paid Socials campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets

    Responsibilities

    • Ensures Paid Social campaigns are managed effectively to achieve expected performance targets
    • Monitor and optimizes Paid Social campaign implementations
    • Manage daily spend in line with targets and monthly budgets
    • Liaison with experts from other teams including organic search, paid search and display
    • Develop a close working relationship with partners and technology suppliers
    • Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
    • Liaise with other channels
    • Mentor junior staff, helps to manage their projects and day-to-day activities
    • Builds strong relationships across client services team and with client.
    • Assists with meetings, QBRs as needed

    Qualifications

    • 3+ years’ experience in a digital agency setting; paid social experience is a must, paid search experience is a plus
    • Must have experience managing large scale, complex paid social media campaigns, inclusive of Twitter, Facebook, YouTube Pinterest, Tumblr and Instagram
    • Understanding of integrated digital performance marketing i.e. Bought, Owned and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
    • Well versed in client KPIs, specifically Direct Response
    • Experience with Facebook FMPs, Facebook Power Editor and Twitter Native Ads UI required
    • Twitter Flight School Certifications are beneficial
    • Experience mentoring & fostering the development of emerging talent
    • Strong organizational skills, detail oriented and project management capabilities
    • Bachelor’s degree required
    • High levels of integrity, autonomy, and self-motivation

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