Dentsu Aegis Network

  • Lead, Display

    Job Locations 3 months ago(2/15/2018 5:04 PM)
    Requisition ID
    2018-16221
    Category
    401 North Michigan Avenue
  • Overview

    The Display Lead is responsible for executing client projects and deliverables of display disciplines across verticals and service platforms. This position reports to the Display Manager.

     

    Responsibilities

    • Work closely with Display team, Client Services, Strategy and others to  execute clients' strategic plans and provide best in class solutions
    • Manage and execute display campaigns, including but not limited to account setup, organization, and management
    • Audit, review and analyze reports, lead optimization efforts to meet campaign objectives and performance
    • Works to collaboratively translate strategic vision into tactical solutions and results
    • Lead creative services initiatives including creative specifications and competitive analysis
    • Mentor  junior staff, helps to manage their projects and day-to-day activities
    • Understand clients' brands, structure and industry as well as project goals
    • Builds strong relationships across client services team and with client.  Assist  with meetings, QBRs as needed
    • Liaise with other channels

    Qualifications

     

    • Experience working in large scale, complex display campaigns; strong analytical skills and understanding of KPI's for online/digital media
    • Must have experience buying display mobile, video, social and real time bidding (RTB) inventory
    • Technical understanding of digital performance marketing i.e. Bought, Owned and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
    • Understanding of broad based business principles including: sales, pricing, workflow management, and operations
    • Must have Google Display Certification and DFA Personal Trainer Certification.  DFA Rich Media and Facebook certified is a plus
    • Strong project and resource management skills
    • Excellent communication skills both written and verbal
    • High levels of integrity, autonomy, and self-motivation

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