Dentsu Aegis Network

  • Lead, Display - Global Technology

    Job Locations 4 weeks ago(3/29/2018 10:33 AM)
    Requisition ID
    2018-17457
    Category
    150 E 42nd St
  • Overview

    As the Display Lead you’re responsible for executing client projects and deliverables of display disciplines across verticals and service platforms. This position reports to the Display Supervisor.

    Responsibilities

    • Work closely with Display team, Client Services, Strategy and others to execute clients' strategic plans and provide best in class solutions
    • Programmatic experience is highly recommended
    • Experience working with trading desks and DSPs
    • Experience with ecommerce/DR media is highly recommended but not mandatory
    • Experience with dynamic creative (DCO), and Data Management Platforms (DMPs) is recommend but not mandatory
    • Experience with large media budgets & ”enterprise-level clients” a plus
    • Manage and execute display campaigns, including but not limited to account setup, organization, and management
    • Audit, review and analyze reports, lead optimization efforts to meet campaign objectives and performance
    • Work to collaboratively translate strategic vision into tactical solutions and results
    • Lead creative services initiatives including creative specifications and competitive analysis
    • Mentor junior staff, help to manage their projects and day-to-day activities
    • Understand clients' brands, structure and industry as well as project goals
    • Builds strong relationships across client services team and with client.  Assist with meetings, QBRs as needed
    • Liaise with other channels

    Qualifications

    • 2 - 4 years’ experience working in large scale, complex display campaigns; strong analytical skills and understanding of KPI's for online/digital media
    • E-commerce is a plus
    • Must have experience buying display mobile, video, social and real time bidding (RTB) inventory
    • Technical understanding of digital performance marketing i.e. Bought, Owned and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
    • Understanding of broad based business principles including: sales, pricing, workflow management, and operations
    • Must have Google Display Certification and DFA Personal Trainer Certification.  DFA Rich Media and Facebook certified is a plus
    • Experience working in DCM or Prisma

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